Press Release August 13th 2018:

ALMOST 60,000 PEOPLE SHOW THEIR SUPPORT FOR BREASTFEEDING AT SYNCHRONIZED BREASTFEEDING EVENT

On August 3, 4 and 5 2018, almost 60,000 people around the world took part in the Global Big Latch On, demonstrating their support for breastfeeding. 22,592 breastfeeding parents attended events held in their community and virtually. At the specified time, over 21,500 children ‘latched’ and were breastfed.

With 778 events taking place in 28 countries, this synchronized breastfeeding event as part of World Breastfeeding Week supports and celebrates breastfeeding families in the community they live in. Our celebrations also saw 58 people take part in Working Wednesday and 63 people take part in Express Yourself – an event for those who exclusively express milk and those who donate milk.

Global Big Latch On Organiser Joanne Edwards commented: “2018 has been our best year yet –over 3,000 more breastfeeding parents than in previous years. I couldn’t be happier or more proud of and grateful to all the hosts who arranged an event in their community. This event is about normalizing breastfeeding and showing others that normal doesn’t look the same for everyone. Just a quick look on our social media feeds over this World Breastfeeding Week 2018 shows this. Thank you so much to everyone who took part and especially our sponsors Motherlove Herbals, Biokleen and Rumina.”