Be counted virtually, we will count all the breastfeeding or expressing selfies posted with the hashtag #Brelfie #BigLatchOn posted between Sunday 1st August and Sunday 8th August 2021. If you cannot make it to a virtual location you can still take part and be counted!

We start Selfies with Selfies Sunday in 2015 to provide breastfeeding people who could not attend a Big Latch On event in person a chance to participate in an online breastfeeding event and encourage them to connect with other breastfeeding people via social media sites such as Facebook.  We are now expanding our online breastfeeding event to the whole weekend.


Our Selfies event ( #Brelfie #BigLatchOn) is designed to coexist with participation in the physical Global Big Latch On event, rather than replacing it, as a way of creating more ways for people to feel supported and connected while breastfeeding. The selfie campaign involves people taking a photo of themselves breastfeeding or expressing and sharing it on social media with the hashtag #Brelfie #BigLatchOn. Selfies can be uploaded to Facebook, Twitter or Instagram. This event increases positive public images of breastfeeding and expressing.

This year we have designed a series of illustrations that can be used as profile pictures for people who want to participate in the Selfie #Brelfie #BigLatchOn campaign, but who might not feel comfortable posting a picture of their own. Check out the images below and right click any image to save it to your device and upload on to your social media accounts to celebrate The Virtual Big Latch On 2021!

There is also a Frame available to add to your profile picture on Facebook. Search 'Big Latch On 2021' to find the Global Big Latch On 2021.


You can also enter by emailing [email protected]

Here is an example showing a #Brelfie #BigLatchOn profile picture and the 'Big Latch On 2021'Facebook Frame.


Selfie instructions

Selfies can be uploaded to Facebook, Twitter and Instagram.

If uploading to Facebook, the selfie can either be shared on your own Facebook page, or to the Global Big Latch On Facebook page (or both). Make sure you write the words ‘#Brelfie’ & '#BigLatchOn' in the caption for your picture to connect it to the Selfie count.

PLEASE NOTE: The Global Big Latch On Facebook page is a PUBLIC PAGE and Global Big Latch On cannot be responsible for the privacy of photos uploaded onto our page or other online platforms.

If you would like to enter privately please email [email protected]