Share your Brelfie ("Breastfeeding Selfie")


Be counted virtually in this year's Big Latch On! We will count all the breastfeeding or expressing selfies ("Brelfie") posted with the hashtag #Brelfie #BigLatchOn posted between Friday 14th April and Sunday 16th April 2023. If you cannot make it to an in-person location, you can still take part and be counted!

We start Selfies with Selfies Sunday in 2015 to provide breastfeeding people who could not attend a Big Latch On event in person a chance to participate in an online breastfeeding event and encourage them to connect with other breastfeeding people via social media sites such as Facebook.  We are now expanding our online breastfeeding event to the whole weekend.


Our Selfies event (#Brelfie #BigLatchOn) is designed to coexist with participation in the physical Global Big Latch On event, rather than replacing it, as a way of creating more ways for people to feel supported and connected while breastfeeding. The selfie campaign involves people taking a photo of themselves breastfeeding or expressing and sharing it on social media with the hashtag #Brelfie #BigLatchOn. Selfies can be uploaded to Facebook, Twitter or Instagram. This event increases positive public images of breastfeeding and expressing.

We have designed a series of illustrations that can be used as profile pictures for people who want to participate in the Selfie #Brelfie #BigLatchOn campaign, but who might not feel comfortable posting a picture of their own. Check out the images below and right click any image to save it to your device and upload on to your social media accounts to celebrate the Big Latch On 2023!

You can also enter by emailing [email protected]

Check out our full suite of Host Resources here.

Selfie instructions

Selfies can be uploaded to Facebook, Twitter and Instagram.

If uploading to Facebook, the selfie can either be shared on your own Facebook page, or to the Global Big Latch On Facebook page (or both). Make sure you use hashtags #Brelfie and #BigLatchOn in the caption for your picture to connect it to the Selfie count.

PLEASE NOTE: The Global Big Latch On Facebook page is a PUBLIC PAGE and Global Big Latch On cannot be responsible for the privacy of photos uploaded onto our page or other online platforms.

If you would like to enter privately please email [email protected]