Everyone involved in the Global Big Latch On must comply with the World Health Organisation (WHO) International Code of Marketing Breast milk Substitutes


Summary Adapted from Best for Babes:

  • No advertising of breast milk substitutes to families (includes formula and artificial nipples)
  • No free samples or supplies in the health care system.
  • No promotion of products through health care facilities, including no free or low-cost formula.
  • No contact between marketing personnel and mothers.
  • No gifts or personal samples to health workers.
  • No words or pictures idealizing artificial feeding, including pictures of infants, on the labels or the product.
  • Information to health workers should be scientific and factual only.
  • All information on artificial feeding, including labels, should explain the benefits of breastfeeding and the costs and hazards associated with artificial feeding.
  • Unsuitable products should not be promoted for babies.
  • All products should be of high quality and take account of the climate and storage conditions of the country where they are used.


Full Document: http://www.who.int/nutrition/publications/infantfeeding/9241541601/en/index.html


Companies such as Medela, Lansinoh, Baby R Us, Phillips Avent and many others are NOT code compliant and they cannot be involved in the Global Big Latch On or any of the locations.


For more information about WHO code compliance please see:


If you are confused or unsure if a sponsor is ‘Code’ compliant please do not hesitate to contact Global Big Latch On [email protected]